WL - Shooting Schedule #8

Tom is going into Leeds this week to get footage at the airport as well as getting footage of planes landing and taxi footage. This will involve filming in Leeds Bradford airport as well as filming in an area for plane spotters. Hopefully we can get some footage, however filming inside the airport could be an issue with security. This footage can be used in a rough cut.
Footage to get:

• Footage inside the Airport
• Aeroplane landing
• Taxi footage

Location: Leeds Bradford Airport

Equipment: Tripod, HD camera

Group Members: Tom

Daft Punk E.g. 6: Discovery (Album)

Album: Discovery
Artist: Daft Punk
Genre: Electronic
Director: Kazuhisa Takenouchi
Year Released: 2001

Points of influence:

• While we wont be making an animated music video there are points we can take from these. In One More Time, for example, there are scenes of people dancing and 'live performance footage'. The shot types, editing and 'lighting' used from these will have a big influence on our party scene.

example videos:

The music videos from the 2001 Daft Punk album Discovery together make up a feature length film, Interstella 5555: The 5tory of the 5ecret 5tar 5ystem. It was directed by Kazuhisa Takenouchi who specialises in anime. The film tells the story of the Discovery album and features each song.

The album Discovery is recognised as a concept album which makes it suitable for use in a film.

From Wikipedia:

Early versions of the album included a "Daft Club" membership card. The card included a code which granted access to an online music service, which featured tracks later released on the album of the same name and Alive 1997.

The Daft Club was used to promote the film and through it were released previously unreleased remixes of tracks from the Discovery album.

All of the music videos have a clear narrative when watched together in order and are set in an alien planet.

The first four episodes from the film were shown on MTV and Cartoon Network in 2001. Cartoon Network showed the episodes online as part of their Toonami Reactor project.

Magazine Ad Update 2

I have updated the magazine ad to include the new background, photographed by Will. I have also made the Daft Punk text on the left darker following audience feedback. I will be getting more audience feedback on the updated design after Christmas, but here is our current design.

Updated Magazine Ad

Daft Punk E.g. 5: Daft Punk - Robot Rock

Track: Robot Rock

Artist: Daft Punk

Genre: Electronic

Year Released: 2005

Points of influence:

• Large amps are used in this music video. We will try and use similar in our video, but if they don't look effective we will not use those shots.

• 'Special Presentation' ident at start
• Television screens - video was filmed on VHS to create a retro look
• Daft Punk logo shown on the screens
• Features performance footage
• Double-necked guitar and drums are played - going back to their roots
• Flashing coloured lighting is used a lot
• Both band members play in the Daft Punk helmets and black leather/artificial leather
• Edited so that the footage is in a circle shape with black on the outside throughout
• Smoke machine is used in parts
• Huge amps are shown - either referencing their rock music beginnings or their use of technology
• Lights turn out quickly to end the video

Podcast 5: Update of Whats Been Done

Daft Punk E.g. 4: Daft Punk - Prime Time of Your Life

Track: Prime Time of Your Life

Artist: Daft Punk

Genre: Electronic

Director: Tony Gardner

Year Released: 2006

Points of influence:

• This video uses interesting transitions which we will use as inspiration for the transitions in our music video.

• 'Special Presentation' ident at start
• Blinking transition (0:20)
• Zooms out (0:10-0:28)
• Skeletons with hair lip synching
• TV screen 
• POV shot (0:56)
• Photos used to transition forward in time from the young girl to her as a teenager
• TV screen used to show girl after she dies

Skeleton

Daft Punk E.g. 2: Daft Punk - Rollin' and Scratchin'

Track: Rollin' and Scratchin'

Artist: Daft Punk

Genre: Electronic

Year Released: 1997

Points if influence:

• Party scene - we will use a projection similar to the one in this music video as the backdrop for our party scene.
• We considered using the Daft Punk logo painted on the ground or on a wall in our video as it is in this video. We have used the font in our magazine ad and digipak which we downloaded from dafont.com.

• Multi-layering used
• Abstract coloured shapes
• Uses a street sign as a title
• Features live performance
• Cutting to the beat (1:00)
• Daft Punk logo painted on the pavement

Abstract Coloured Shapes

Features Live Performance

Daft Punk logo painted on pavement

WL - Digipak Design

Here is the initial design for the digipak, we based the design on the suitcase used in the video and took the pictures when shooting on saturday. For the digipak it's important to note the small details such as record labels and copyright information. I used the emboss tool in photoshop to create the text and the globe in the centre. I think the design is simple yet eye catching and will work especially well when it come to the final product on cardboard. We used a template from the musividz blog and downloaded the 'Daft Font' from dafont.com. As you can see also the front cover relates to the back.

Digipak Front Panel w/ Spine

Back Panel

Dummy Magazine Ads

I created two dummy magazine ads to get audience feedback on. The first is themed around the briefcase carried by the traveller in our video. For the other design, the traveller's face would be in an outline in the same style as the woman in the dummy ad.

Magazine Ad Dummy 1

Magazine Ad Dummy 2

I will be getting audience feedback on these, seeing which design people prefer, what they would change and whether people think they are effective or not later in the week.

TC - Lyrics Timesheet

Timesheet TC Version 1

Daft Punk E.g. 1: Daft Punk - Burnin

Track: Burnin

Artist: Daft Punk

Genre: Electronic

Director: Seb Janiak

Year Released: 1997

Points of influence:

• We have taken direct influence from the party scenes in this video, which we will be using in our video. One thing I would like to take most influence from is the use of whip pans.

• Whip pan and jutter transitions
• Flash effect
• Morphing from young to old with wave ripple transition
• Cutting to the beat
• Cutaway shots on high pitched notes
• Fantasy
• Smooth transition from toy truck to real truck
• Another sound comes in as the truck changes scenes onto the roads
• Editing matches techno beat, which is broken up by one long take showing a boy, a toy truck and a dog
• Speeded up footage
• CCTV screen part of mise-en-scene
• Cuts between close-up shots and medium-long shots at party scene
• Elevator used as setting
• Shots objectifying the female body
• Slight camera tilts at party scene
• Closed narrative

Toy truck transitions to...

... a real truck

Ripple transition between young and old 

Long take breaks up fire truck callout over techno beat

Podcast 4: Filming and Creative Arts Evening

Daft Punk Past Music Videos

Below is a list of all the Daft Punk music videos, with links to each.

Homework (1997)

Revolution 909
Da Funk (1995)
Around The World
Rollin' & Scratchin'
Burnin'

Discovery (2001)

One More Time (2000)
Aerodynamic
Digital Love
Harder Better Faster Stronger
Crescendolls
Nightvision
Superheroes
High Life
Something About Us
Voyager
Veridis Quo
Short Circuit
Face to Face
Too Long

Human After All (2005)

The Prime Time of Your Life
Robot Rock
Technologic

Tron: Legacy [Soundtrack] (2010)

Derezzed

Magazine Ad Design 1

WL - Digipak Layout

WL - Shooting Schedule #7

This weekend we are going film scenes with the traveller as well as two encounters. First of all we are going to film the encounter with Tom doing magic in outside bluebell woods. This will involve a sequence of shots with card tricks and the dance incorporated. We will also film the traveller around the woods walking and then the interaction between the biker and the traveller. This should give us some valuable footage towards a first rough cut, however we still need more encounters for our final product.
Footage to get:

• Card trick encounter
• Miscellaneous walking
• Biker encounter 
• Woods footage
• Directing footage

Location: Bluebell Woods, Ilkley

Equipment: HD cameras, Tripod, Figrig

Group Members: tom, Will, Andy

Podcast 3: Delegating Responsibilities/Creative Arts Evening

WL - Shooting Schedule #6

We hope to get some good footage at the creative arts evening of different people replicating our dance moves with instruction for different group members. We also hope to show of things like the initial digipak design and magazine ad/poster. The video made from this footage can be used to try and extend our audience.
Footage we hope to achieve:

• A variety of people taking part in the dance
• Instructing people how to do the dance

Location: Ilkley Grammar School
Equipment: HD Cameras, Figrig, Tripod, Macbook
Group Members: Tom, Will, Andy

First Rough Cut

This is our first rough cut. Although it does not include footage for the entire song it begins to demonstrate how our video will fit together.

WL - Shooting Schedule #5

We have extended our idea to include a dance which can be replicated in order to help extend our products audience appeal. For this are going to do an instruction video for the dance using students in the 6th form center in the hope we can show this at creative arts evening and get people to take part in the dance and replicate it. 
Footage we hope to get:

• Tom instructing the dance
• Students replicating the moves

Location: Ilkley Grammar School
Equipment: HD Camera, Tripod
Group Members: Tom, Will, Andy

WL - Shooting Schedule #4

Tom is going to a club this weekend in order to try and get some very rough club/ party scene footage. This is going to hopefully be used in a initial rough cut. Oviously we will film the proper party scene at a later date to be used in our final cut, however this footage should give us an idea of editing styles and shot types which we can use for the final cut. Tom is using his phone camera as it would be a problem if his camera got lost or stolen etc.
What we hope to film:

• Club/Dance footage
• Misc club footage

Location - The Beaver Works, Leeds
Equipment - 720p phone camera
Group member - Tom

Vodcast 4: Magazine Ad Conventions

Here is a vodcast of me discussing the conventions of magazine ads, as well as giving some of my ideas for our ad.

Vodcast 3: Initial Audience Feedback

Here is a vodcast showing some initial audience feedback for the genre, artist and music video idea.

Preliminary Audience Feedback

I have begun audience feedback by posting a questionnaire on thestudentroom.co.uk and leedsmusicforum.co.uk for people to reply to. I have also attempted posting on a couple of other large music forums however it's not been possible due to posting restrictions. The questionnaire is below.

Name:
Age:

1. Can you name these artists? 

a) http://www.songslover.pk/tracks/images/david_guetta.jpg
b) http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2010/7/27/1280248643033/Daft-Punk-006.jpg
c) http://ericyealland.com/weblog/uploaded_images/oizo-716639.jpg
d) http://www.musikmigblidt.dk/wp-content/uploads/2010/12/deadmau5-dj-e1291473790263.jpg

2. Can you name the tracks or artist on this video? 

https://vimeo.com/54287097

Track A:
Track B:
Track C: 

3. Do you like electronic music? 

4. Do you own a Daft Punk album? 

5. If Daft Punk released a 'best of' album would you buy/listen to it?

I have also begun filming people give audience feedback.

TC - Our Target Audience

Typical Male Target Audience. 

• Fashionable clothing from high street brands,
• Uses face book and you tube either at home or on mobile device to listen to music or watch videos.
• Wears music related clothing
• Interested in a range of genres
• Goes out clubbing or to concerts/gigs regularly
• Has a disposable income to some extent (those not at uni)
• Goes to festivals and would travel to see a act or band
• Shops at top shot, river island and other similar stores 
• Downloads music on I tunes and owns an MP3 phone and I pod
• Facebook Likes might include, deadmou5, Adidas, band facebook pages
• TV watched could include the simpsons, Family Guy, Game of Thrones

Typical Female Target audience.

• Goes out to night clubs
• Similar interest to boys but prefers female vocal singers 
• Enjoys dressing up to go out
• imitates celebrity fashion and appearance, still a sense of aspiration
• Disposable income spent on going out, clothes , accessories
• watches videos on mobile device and at home
• Music videos played very often in the house
• Uses you tube, Facebook and twitter as well as other sharing sites like Instagram.
• Facebook Likes might include, Rhiannah, Radio 1, Annie Mac.
• TV shows regularly watched, Big brother, the apprentice, come dine with me 

WL - Shooting Schedule #3

Now that we have extended our idea to include a new character the traveller, we are going to get some initial footage and experiment with costumes. The idea is to make the traveller look wacky and enigmatic and we hope to achieve this look in the footage. This is also important as we can get feedback on the outfit and make improvements for the next shoot. 
Footage we hope to get:

• Traveller leaving house
• Footage with costume
• Party sequence footage with DJ decks

Location - Tom's House

Equipment - HD Camera, Fig-rig, Tripod

Group member - Tom

Magazine Ad Research and Audience

Summary

The magazines that I looked at all share a similar audience to that of Daft Punk. Through looking at advertising information, Facebooks fans and Twitter followers and magazine content, I was able to create a profile of the most common readers. Generally, the readers were male, 18 to 25 year olds within the ABC1 demographic.

Mixmag

Mixmag is a British magazine that focuses on (electronic) dance music. It is a long running magazine, starting in 1983 and has a loyal following. Below is a document showing information about the magazine including advertising info.

The reader profile included highlights some key characteristics of the audience for the magazine and subsequently our music video. The audience is predominantly male with a median age of 24. They are mostly urban, single and 'the opinion formers and leaders in clubbing'.

The audience is likely to cover the ABC1 demographic. 

DJ Mag

DJ Mag is a monthly British magazine dedicated to Electronic dance music and DJs, founded in 1991. It has around 120,000 readers a month, the most of who are 18 to 25 year old males. It's audience predominantly covers the ABC1 demographic.

DJ Mag's website features a list of the top 100 DJs, which it considers Daft Punk to be the 44th best. This shows that fans of DJ Mag are also likely to be fans of Daft Punk.

DJ Mag Top 100 DJs

DJ Mag's mission statement is to provide 'an engaging platform for reaching a youthful audience who are inspired by dance music.'

NME

NME is a music journalism publication in the United Kingdom, published weekly since March 1952. The magazine isn't focused on electro house music but it does appear quite regularly; Daft Punk were featured on the homepage of their website (below).

The average age of its readers is 24, 69% of who are male. 65% of their readers are classified ABC1. 52% of NME's readers are working full time, 7% working part time and 29% are still studying.

Daft Punk featured on NME home page

The readership of NME don't fully cover the Daft Punk fan base, but there will be a lot of crossover.

Podcast 2: Digipak and Magazine Ad

WL - Animatic

This an animated storyboard with clips of sample footage and possible locations throughout hopefully giving you a better idea of what the video is going to be about.

Podcast 1: The Group and Our Task

Aesthetica Short Film Festival

On Friday we went to the Aesthetica Short Film Festival in York. We were able to see video screenings and masterclasses from people in the film industry.

When we arrived we went to watch music videos which were being shown in White Stuff (the clothes shop). My favourite videos from the ones we saw we Paul Weller - Dragonfly (directed by Franck Trebillac at Soup Factory) and Miracles Club - Church Song (directed by Judesays at Team Video) as I think both videos visually represent the songs well and are interesting as they have produced something you wouldn't see very often in music videos today.

We then went to our first masterclass by Barry Ryan who is head of production at Warp Films. This was interesting because he went over the history of Warp Films as well as giving loads more information which will help us in our exam resit.

We then had 10 minutes to go to another screening, and me and Will went to the comedy screening and watched a short film called Cook Book, directed by Andrew William Robb. What was interesting about this film was that there was no dialogue but it still managed to get across the comedy.

Finally we went back to York Theatre Royal to watch a masterclass from BAFTA nominated cinematographer Danny Cohen. Danny was interviewed by a woman and they talked about aspects such as framing and reasons for making certain choices when filming.

Overall it was good.

Vodcast 2: Conventions of Electro House Music Videos

Here is a vodcast of Me Tom and Will talking about the conventions of electro house music videos that we have found from watching and deconstructing them.

Shooting Schedule #2

The next shoot will involve filming mountain biking footage on the moor. The footage could potentially be used in the final product. We are still experimenting with a new song choice so we are going to have to see how the footage links in with different songs. This shoot can also be used as part of the location scout.
What we hope to film: 

• Mountain biking footage
• Moors scenery 
• Location scout

Location - Ilkley Moor

Equipment - HD Camera, Fig-rig, Tripod

Group member - Tom

WL - Shooting Schedule #1

This is a schedule for the initial filming Tom is going to do this week, at this shoot we hope to gain some rough footage in order to get some feedback and ideas for future shoots. 
For this shoot we are going to try and get footage of:

• Skateboarders
• BMX Riders
• Location footage
• Skate park footage

Location - Leeds, Hyde Park 

Equipment - HD Camera, Fig-rig

Group member - Tom

Electro House E.g. 8: Porter Robinson - Language

Track: Language
Artist: Porter Robinson
Director: Jodeb
Year Released: 2012

• This music video is narrative only. It shows a young woman being chased by wolves, she escapes them and meets a big creature thing. The wolves then kill the creature and at the end she chases after the wolves.
• SFX is used a lot in the video, for example to create the creature and the wolves and at one point it cuts between a blue and orange colour cast.
• The setting is a very scenic, isolated mountain range.
• It has a song title at the very start and at 0:06 it shows a title screen saying 'Directed by Jodeb'.
• There is a mix of steadicam, tracking, panning and steadicam shots.
• Flashing lights are shown in the underwater shots.

Electro House E.g. 7: Magnetic Man - Getting Nowhere

Track: Getting Nowhere
Artist: Magnetic Man ft. John Legend
Director: Diamond Dogs
Year Released: 2011

• There is only narrative in this video which is a modern interpretation of the four horsemen of the apocalypse.
• The main characters are BMXers and it follows them riding around which is similar to our idea.
• It is set in the more urban areas of London.
• Narrative enigma is created by having the horseman and bikers faces blacked out throughout.
• There are some slow motion shots of the bikers doing tricks.
• There are close up cutaway shot of things such as xbox controllers.
• The four bikers will each be shown standing in a certain place while the rest of the scene is normal (e.g. 0:53-0:56).
• There is a slight blue colour cast.
• SFX are used quite a lot in the video. The BMXers faces are blacked out, a woman has only white eyes, black spots fly at the camera (1:06-1:09) etc.

Electro House E.g. 6: Avicii - Silhouettes

Track: Silhouettes
Artist: Avicii
Year Released: 2012

• There is only narrative in the video, which cuts between a party and a young man before, during and after a sex change.
• There is diegetic sound in the middle of the video and at the end.
• Avicii makes a short appearance in the video as a chef on a cooking show.
• Combination of still shots and tracking shots.
• Blue colour cast used on most of the shots.
• Shows people drinking alcohol which is targeted at a slightly older audience.
• Photos of the main character before the surgery of posted on the walls.
• Close up cutaway shots of things such as the heart rate monitor and the main character taking (prescribed) drugs.

Electro House E.g. Vid 5: Wolfgang Gartner - Illmerica

Track: Illmerica
Artist: Wolfgang Gartner
Director: Ryan McNamara
Year Released: 2011

• Record label's (Ultra Music) company ident shown at start of video.
• Animated video created by Ryan McNamara.
• There is only narrative. It shows the story of America, beginning with the Mayflower and going up to the present day.
• The video ties in with the name of the song, but there are no lyrics for the video to connect to.
• The video uses mixed-media.
• Although not a filmed video, it is essentially just one long take.
• The beginning and end of the video are connected by a book. It begins by zooming into the book to tell the story of 'Illmerica' end ends with it zooming out of the book.

Electro House E.g. Vid 4: Zedd - Stache

Track: Stache
Artist: Zedd
Director: Roboto
Year Released: 2012

• This music video focuses on the use of technology. The narrative revolves around a man trying to code something on the computer and armed police trying to stop him.
• The setting is very urban and it is mainly set in an old, isolated, unused building.
• Cutting to the beat is used in some parts of the video to emphasise the beat (e.g. 2:17-2:22).
• The video is quite high contrast and the most commonly used two-tone colour scheme is dark blue/purple with a lighter yellow/orange.
• The video is narrative only, there is no performance.
• Near the end of the video there is a shock-wave which seems almost futuristic because of the bright blue light.
• At one point the police go past two homeless men who are drinking presumably alcohol. This is targeted more at a slightly older audience.
• There is a typing effect on the screen at the start which connects to the computer coding and the technology theme.

Electro House E.g. Vid 3: Swedish House Mafia - Greyhound

Track: Greyhound
Artist: Swedish House Mafia
Director: Carl Erik Rinsch
Year Released: 2012

• There is diegetic sound at the start of the video.
• Futuristic technology is the main theme of the video, both with the robotic dogs and with the Swedish House Mafia members controlling the dogs, as well as other details such as the floating drinks tray.
• There is product placement with Absolut Vodka. One of the reasons for this is that the song and video are aimed at a slightly older audience, and another is that Absolut Vodka and Swedish House Mafia are both from Sweden.
• The video is narrative only, there is no performance footage.
• The narrative of the video relates to the song title as there are robotic greyhounds racing, but there are no lyrics in the song so this is the only connection between the video and song meaning.
• There are quite a few cutaway close up shots, mainly of the people or greyhounds.
• Some movement in the video matches the sounds and beat of the song.
• Coloured lights are used in the video, again connoting futuristic technology.
• The costumes of the characters are quite theatrical and elegant. This could be connoting that in the future upper class people will go out and race robotic greyhounds.