WL - Draft 4 Digipak

Here is the 4th draft of the digipak. This was going to be the final design but we tweaked it to incorporate performance footage.

WL - The Viral Competition

We are currently running a competition which binds the digipak poster and video. The competition asks for fans to photograph the poster in any location they choose for a chance for it to be featured in the music video ending sequence and in a 'Remix' version of the digipak to be released at a later date. The poster used viraly spreads and gains internet and world coverage through the fans themselves. The QR code on the posters are links to the competition post on Quack Cuts Blog explaining the competition and how to enter.

Audience Feedback from School Teachers

This feedback comes by email from school teachers, all within our upper secondary target audience age range:

"Classic piece of music to use and one which is sure to have a resurgence in popularity after their recent success. 

It was a good video, not quite as good as the original but very good nonetheless!

I liked the attempt and nod to the daft punk helmets and the variety of sort of story line that ran through it. Odd addition to go into Sue Ryder to collect some clothes but hey, it was pretty random and made me laugh. The fast paced pictures and action kept my interest to see what was coming up next and the mix of light, snow, 'nightclub' added different sides to the video. A great video all round I thought. 

I had no idea that Will Lennard was so good on a skateboard.

Hope this helps the lads. I thought it looked pretty professional so have no real criticisms."

"I think it's really good and enjoyed it a lot. I wish I had the vocab or skills to comment on it!

I enjoyed the variety of transitions and effects and thought it was very interesting to watch and that the narrative held together but the details of the music and genre are beyond my ken.

I liked the hand beat and cuts at the beginning!

I'll watch it again though and show my group."

"I watched yesterday and showed to tutees today.  So impressed by the work and professionalism, can't even imagine the hours that have gone into it. 

My favourite part - tapping gloved hand or possibly Hitchcockian fade from wheel to wheel.

least favourite (and apparently everyone says this) - skater boy - looks clumsy and out of place with the style of the rest of the piece."

(via Mr Burrowes) "I am in awe of your students. Well done!"

"Definitely catchy! I thought this was great - well done."

Evidence of Directing

A video to show the directing in the making of our music video.

AK & WL - Viral Campaign Pictures

Here are the pictures with our magazine ad projected onto them from various locations around the world. This will be used in the digipak and as the closer for our final cut.

Boston, MA, USA



Canada



Egypt



Hong Kong



Newcastle



New York



Rome (wasn't built in a day)



Venice

Rough Cut Five Audience Feedback

We received some new audience feedback for our latest rough cut. We got this both in video and podcast form.

Rough Cut Five

We have made a few changes to our previous rough cut, most notably the addition of performance footage. This was filmed with me and Tom dressed as Daft Punk.

Rough Cut Four Audience Feedback

We went out to get some thoughts on our latest rough cut.

We will consider this feedback in how we approach our next rough cut.

Rough Cut Four

We now have a complete rough cut. It needs changing but we have shot new footage and added to the last rough cut. We will seek further audience feedback to help us decide how this needs altering.

Rough Cut Three Audience Feedback

Having benefited so much from previous audience feedback in person, we decided to continue with this approach and ask a few 17 and 18 year olds what they thought of our latest cut. Again, we got some very helpful feedback.

Rough Cut Three

Since the previous rough cut we have added some new footage and made some alterations. Although it does still not cover the entire length of the song, it is getting towards a full cut stage.