Artist: Swedish House Mafia
Director: Carl Erik Rinsch
Year Released: 2012
- There is diegetic sound at the start of the video.
- Futuristic technology is the main theme of the video, both with the robotic dogs and with the Swedish House Mafia members controlling the dogs, as well as other details such as the floating drinks tray.
- There is product placement with Absolut Vodka. One of the reasons for this is that the song and video are aimed at a slightly older audience, and another is that Absolut Vodka and Swedish House Mafia are both from Sweden.
- The video is narrative only, there is no performance footage.
- The narrative of the video relates to the song title as there are robotic greyhounds racing, but there are no lyrics in the song so this is the only connection between the video and song meaning.
- There are quite a few cutaway close up shots, mainly of the people or greyhounds.
- Some movement in the video matches the sounds and beat of the song.
- Coloured lights are used in the video, again connoting futuristic technology.
- The costumes of the characters are quite theatrical and elegant. This could be connoting that in the future upper class people will go out and race robotic greyhounds.
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