Summary
The magazines that I looked at all share a similar audience to that of Daft Punk. Through looking at advertising information, Facebooks fans and Twitter followers and magazine content, I was able to create a profile of the most common readers. Generally, the readers were male, 18 to 25 year olds within the ABC1 demographic.
Mixmag
Mixmag is a British magazine that focuses on (electronic) dance music. It is a long running magazine, starting in 1983 and has a loyal following. Below is a document showing information about the magazine including advertising info.
The magazines that I looked at all share a similar audience to that of Daft Punk. Through looking at advertising information, Facebooks fans and Twitter followers and magazine content, I was able to create a profile of the most common readers. Generally, the readers were male, 18 to 25 year olds within the ABC1 demographic.
Mixmag
Mixmag is a British magazine that focuses on (electronic) dance music. It is a long running magazine, starting in 1983 and has a loyal following. Below is a document showing information about the magazine including advertising info.
The reader profile included highlights some key characteristics of the audience for the magazine and subsequently our music video. The audience is predominantly male with a median age of 24. They are mostly urban, single and 'the opinion formers and leaders in clubbing'.
The audience is likely to cover the ABC1 demographic.
DJ Mag
DJ Mag is a monthly British magazine dedicated to Electronic dance music and DJs, founded in 1991. It has around 120,000 readers a month, the most of who are 18 to 25 year old males. It's audience predominantly covers the ABC1 demographic.
DJ Mag's website features a list of the top 100 DJs, which it considers Daft Punk to be the 44th best. This shows that fans of DJ Mag are also likely to be fans of Daft Punk.
DJ Mag's mission statement is to provide 'an engaging platform for reaching a youthful audience who are inspired by dance music.'
NME
NME is a music journalism publication in the United Kingdom, published weekly since March 1952. The magazine isn't focused on electro house music but it does appear quite regularly; Daft Punk were featured on the homepage of their website (below).
The average age of its readers is 24, 69% of who are male. 65% of their readers are classified ABC1. 52% of NME's readers are working full time, 7% working part time and 29% are still studying.
The readership of NME don't fully cover the Daft Punk fan base, but there will be a lot of crossover.
The audience is likely to cover the ABC1 demographic.
DJ Mag
DJ Mag is a monthly British magazine dedicated to Electronic dance music and DJs, founded in 1991. It has around 120,000 readers a month, the most of who are 18 to 25 year old males. It's audience predominantly covers the ABC1 demographic.
DJ Mag's website features a list of the top 100 DJs, which it considers Daft Punk to be the 44th best. This shows that fans of DJ Mag are also likely to be fans of Daft Punk.
 |
| DJ Mag Top 100 DJs |
NME
NME is a music journalism publication in the United Kingdom, published weekly since March 1952. The magazine isn't focused on electro house music but it does appear quite regularly; Daft Punk were featured on the homepage of their website (below).
The average age of its readers is 24, 69% of who are male. 65% of their readers are classified ABC1. 52% of NME's readers are working full time, 7% working part time and 29% are still studying.
 |
| Daft Punk featured on NME home page |
No comments:
Post a Comment
All comments are moderated.