Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

Blogger

• Track our progress.
• Share all of our videos.
• Post video shoot updates.
• Post podcasts.
• Post vodcasts.
• Show our research into existing ancillary texts, the genre and the act.
• Links lists.
• RSS feeds from other websites.
• Hyperlinks within the text to external related links.
• Image captions.
• Embedding files.

YouTube

• Post rough cuts and final cut.
• Post vodcasts.
• Used for Evaluation Question 1.
• Annotations tool.
• Thumbs Up/Down (used for audience feedback).
• Comments (used for audience feedback).
• View other music videos to study conventions.
• Allows people to subscribe to us and us to subscribe to channels of interest.
• View count.
• Had individual YouTube channels and a company channel.

Twitter

• Follow Daft Punk and related 'tweeters'.
• Tweet our rough cuts and questionnaires for audience feedback.

Facebook

• Share rough cuts and final music video to allow friends to comment on the video with suggestions and comments.
• Communication with group members using Facebook Chat and Messaging.

Skype

• Used to communicate with group to organise dates and share research and planning.

HD Cameras

• Previously used mini-DV SD cameras but HD cameras offer many benefits.
• Uploads to Final Cut Pro X faster as SD cards are used.
• Respond better to light.
• Better at filming moving footage.
• Much better picture quality.
• Footage is already split up when uploaded.

Final Cut Pro X

• Used to edit our music video.
• Previously used iMovie and Final Cut Express but Final Cut Pro X offers many benefits.
• Automatically renders.
• Lots of tools and presets to help us achieve our desired effect.

GarageBand

• Used to record podcasts.

VideoBooth

• Used to record vodcasts with the built in iSight function.

DivShare

• Used to upload podcasts.
• Able to embed the podcasts to post on Blogger.

Scribd

• Used to embed word documents such as our treatment.

Adobe After Effects

• Used for creating some vodcasts.
• Used for a few of the viral campaign images.

Photoshop Elements 6

• Used to create the digipak.

Photoshop CS6

• Used to create the magazine advert.
• Used to create some of the viral campaign images.

Prezi

• Used to create an interactive and interesting powerpoint presentation, used in Evaluation Question  3.

This extensive combination of new media technologies were all essential to creating what we have now. In the past, it would have been very difficult to produce and share what we did, but with O'Reilly's Web 2.0 our role as a passive consumer has changed to being an active producer. Technologies such as Blogger, YouTube and Facebook have played a vital role in the distribution of our products and have helped us to receive feedback and responses to our media products.