Hi and welcome to my blog where you can see the research, planning and pre-production work of a new music video for Daft Punk's Around The World. You can also find on here sample footage, rough cuts, behind the scenes and other vodcasts, weekly podcasts, and ongoing reflection on the process. Please use the links list provided to quickly find what you looking for!

Sunday, 9 September 2012

E.g. Vid 9: Avril Lavigne - Girlfriend

Track: Girlfriend
Artist: Avril Lavigne
Genre: Pop Punk
Director: The Malloys (Emmett and Brendan Malloy)
Year Released: 2007

The narrative for the Girlfriend music video is that there are two females, both played by Avril Lavigne, one with a boyfriend and one who wants to go out with the other girls boyfriend. The two girls intimidate each other until eventually the boy is won over by the originally single girl. The narrative is an interpretation of the songs lyrics.

The single girl is represented as a rocker, connoted by her black hair, black clothing and accessories as well as her attitude. The boy is similar to this in appearance. The other girl however has ginger hair, wears glasses and boring, plain clothing which connotes her personality as being boring and intellectual.

Girlfriend was the first video ever to reach 100 million views on YouTube.

There is also performance footage of Avril Lavigne and backing band members. It is filmed in a large studio and has three backdrops styled with Avril Lavigne's skull logo.


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