- Fashionable clothing from high street brands,
- Uses face book and you tube either at home or on mobile device to listen to music or watch videos.
- Wears music related clothing
- Interested in a range of genres
- Goes out clubbing or to concerts/gigs regularly
- Has a disposable income to some extent (those not at uni)
- Goes to festivals and would travel to see a act or band
- Shops at top shot, river island and other similar stores
- Downloads music on I tunes and owns an MP3 phone and I pod
- Facebook Likes might include, deadmou5, Adidas, band facebook pages
- TV watched could include the simpsons, Family Guy, Game of Thrones
Typical Female Target audience.
- Goes out to night clubs
- Similar interest to boys but prefers female vocal singers
- Enjoys dressing up to go out
- imitates celebrity fashion and appearance, still a sense of aspiration
- Disposable income spent on going out, clothes , accessories
- watches videos on mobile device and at home
- Music videos played very often in the house
- Uses you tube, Facebook and twitter as well as other sharing sites like Instagram.
- Facebook Likes might include, Rhiannah, Radio 1, Annie Mac.
- TV shows regularly watched, Big brother, the apprentice, come dine with me
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