E.g. Vid 4: Ed Sheeran - You Need Me, I Don't Need You

Track: You Need Me, I Don't Need You
Artist: Ed Sheeran
Genre: Acoustic Hip Hop
Director: Emil Nava
Year Released: 2011

The music video for You Need Me, I Don't Need You focuses on a young male doing the lyrics in sign language which is incorporated with dance. There are also some shots of dancers and Ed Sheeran. It is predominantly narrative with some performance. The whole video is in black and white and there is high contrast, which creates an edgy feel to the video.

There are a few shots where the visuals represent the lyrics, for example when he sings 'I haven’t got a house plus I live on the couch' it shows a sofa in the same location and lighting as with the signing actor.

'Selling CD's from my rucksack aiming for the majors'

The dancing in the video is hip hop dance which suits the genre of the song.

Dancers

The location is a very large studio and there are very little props other than those occasionally shown which match the lyrics. All but one of the characters are male and they are all late teens/young adults. They wear casual, urban clothing.

The editing is quite fast paced which adds excitement to the video. Because of the fast paced editing there are a lot of different shots. The camera zooms in or out on a lot of the shots and some of the takes that are next to each other are very similar which gives a jumpy effect which I think works well.

Emil Nava, the director of the video, has directed music videos for Jessie J, Rita Ora and Paloma Faith as well as Ed Sheeran. Similarities can be seen between this music video and others he has directed, for example Jessie J's Price Tag was also filmed in a large open space.