E.g. Vid 6: Katy Perry - Wide Awake

Track: Wide Awake
Artist: Katy Perry
Genre: Dance-pop
Director: Tony T. Datis
Year Released: 2012

The music video for Wide Awake begins with the end of the filming for Katy Perry's California Gurls video. Katy Perry goes into her dressing room, which turns into a fantasy world which she walks through and explores, eventually meeting a girl who turns out to be her as a young girl. Her younger self puts something in Katy Perrys hand. She 'wakes up' in her dressing room, opens her hands and a butterfly flies out. She then goes on stage and begins to perform Teenage Dream.

The most prominent aspect of the video is the use of FX. It helps to add to the fantasy theme of the video as there are lots of sparkles and fairy tale style effects.

FX adds a sense of fantasy

There is a lot of intertextual reference to Katy Perry's other songs and videos in this music video. Firstly there is the continuation of the California Gurls video at the start, she punches a prince who shows affection for her which is a reference to Part of Me and she begins to sing Teenage Dream at the end of the video.

Punching the prince is one of the many references to her other songs and videos

The fantasy style is further emphasised through the use of location and mise-en-scene. She enters a labyrinth where there are a lot of flowers, she has purple hair and wears a purple dress.

Mise-en-scene helps to create the mood of the video

The videos visuals relate partly to the lyrics as she sings about wishing she knew what she knows now when she was young, and in the video she meets her younger self.